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About the Book
Communication is vital for growth. In fact, development of mankind has taken place along with the growth of means of communication. In the process, societies have passed on skills from generation to generation through various means of commu- nication and have enriched every succeeding generation.
Better communication means better understanding and better understanding leads to peace, holistic growth and harmony. In the era of globalisation, intense compe- tition and resource scarcity the need of effective communication is more felt than ever. The basis of all human conflicts is poor communication which leads to mental blocks, psychological gaps and even disasters at various levels. Hence, proficiency in communication skills is essential for success in each and every field of life.
Today "Communication skills" is included in all the curricula training people for fruitful interpersonal relationships. Our interpersonal relationships are only as good as our communication skills. The most important point is whether machine assisted or otherwise, the person behind the communication process is important. The present book gives adequate stress on this aspect of communication-the person: his intel- lect, language, emotions and physical movements-to point out a few. Hence, the present book, in its brief and handy form, should be useful for all such fields where education, training and management of people is involved.
Most of the universities have included this subject in their Bachelor of Education and Bachelor of Business Administration syllabi. The present book has been found extremely useful for all those who have to deal with people and whose very professions are based on communicating with people. It is not only the teach- ers and headmasters but those who are involved in marketing and sales in general and the people related to medical profession where the healing touch and talk is more useful and effective than the medicine itself.
The second revised edition has not only all the chapters revised, it also includes three new chapters dealing specially with written communication and mass commu- nication. The book is bound to be a handy resource for all the students, teachers, headmasters, sales persons and managers. In fact, its simple, lucid and conversa- tional style makes it an enjoyable and useful reading for people in all walks of life. Dr. Sheela Taori has a chequered experience in the field of education. She has been associated with education of nursery kids to the university students at post- graduate level, from the people at village panchayat level to the corporate execu- tives in metropolitan cities like Mumbai and Delhi. She has a first class M.Sc. (Botany) degree from University of Poona, and a first class first M.Ed. "and Ph.D. (Education) from Lucknow University. She has stayed in U.K. and studied for her Certificate in Educational Studies in the Victoria University of Manchester.
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